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Executive Summary: This case study explores the successful establishment of an online presence for a newly opened restaurant in downtown Moncton. The restaurant lacked any digital footprint, making it challenging to attract customers in a competitive market. By developing a comprehensive digital strategy, including a website, social media presence, and optimizing the Google My Business profile, the restaurant experienced increased website traffic, improved search visibility, and ultimately, a significant boost in revenue.

Introduction/Background: The client, a newly opened restaurant located in the heart of downtown Moncton, was struggling to gain traction due to the lack of an online presence. In today’s digital age, where potential customers rely heavily on online information, the absence of a website and social media presence posed a significant challenge for the restaurant in attracting and retaining customers.

Problem/Challenge: The primary challenge was the restaurant’s complete absence of an online presence. Without a website, social media profiles, or a Google My Business listing, the restaurant was virtually invisible to potential customers searching for dining options in Moncton.

Objectives: The main objectives were to:

• Establish a strong online presence for the restaurant.
• Create a user-friendly website that reflected the restaurant’s brand.
• Develop and manage social media profiles to engage with potential customers.
• Optimize the Google My Business profile to enhance local search visibility.

Approach/Methodology: To address these challenges, the following steps were implemented:

1. Domain and Hosting: Secured a domain and set up reliable hosting for the restaurant’s website.
2. Website Development: Designed and built a website that was visually appealing, easy to navigate, and included essential information like the menu, location, and contact details.
3. Brand Roadmap: Collaborated with the restaurant owners to develop a brand roadmap, ensuring consistent messaging across all online platforms.
4. Social Media Management: Created and managed social media profiles on key platforms, focusing on engaging content that highlighted the restaurant’s offerings, events, and promotions.
5. Google My Business Optimization: Set up and optimized the Google My Business profile, ensuring accurate business information, high-quality photos, and encouraging customer reviews to improve local search rankings.

Solution: The comprehensive digital strategy, which included building a website, crafting a brand roadmap, establishing a social media presence, and optimizing the Google My Business profile, effectively addressed the restaurant’s need for an online presence.

Results/Outcomes: The implementation of the digital strategy yielded significant results:

• The restaurant’s website saw a steady increase in traffic, leading to higher visibility and customer engagement.
• The optimized Google My Business profile resulted in improved organic search rankings, making it easier for potential customers to find the restaurant online.
• These efforts collectively led to a noticeable increase in revenue, establishing the restaurant as a popular dining destination in Moncton.

Conclusion: The success of this project underscores the importance of a well-rounded digital strategy for new businesses, particularly in the highly competitive food and beverage industry. By building a strong online presence, the restaurant was able to attract and retain customers, ultimately boosting its revenue and market presence.

This case study demonstrates the effectiveness of combining website development, brand strategy, social media management, and local SEO in driving business growth.